Acting in the moment – Ways to advertise in the now All marketers of a certain age can wistfully recall golden moments, when the marketing planets aligned and their campaign found a resonance from launching, just as other events in the world occurred to provide their...
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Why every brand must understand the value of #Hashtags Some things define the changing of technology between generations. Moving from using a typewriter to a PC, music being a file not a physical disc or tape, or software being in the cloud instead of installed on...
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Content Marketing – How to get cut through in a very cluttered market Everyone’s talking about content. Why? Because everyone’s reading more and more digital content, like you are, right now. We’re reading more digital content because we have the tools to do so...
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We marvel every day at the wealth of information at our fingertips. We can now access information on any subject instantly wherever we are and get real-time data on anything from weather to financial markets to what our friends are doing via a huge network of...
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Are You Experiencing Poor Organic Reach With Your Facebook Posts? Well, you are not alone, and many brands having spent years growing the volume of likes to their page, are seeing that as low as 1% of fans being shown content that they can engage with. This was...
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