#digitalaccelerator Is A Tried & Tested Approach
It is my belief that whilst the digital arena is a new way of doing things, traditional marketing principles must still apply.
Sometimes it is a blessing to have age on your side. Far too often digital can be seen as a young person’s game but in reality those people that make it work lean upon years of experience to develop the right answers.
For me to be able to deliver my vision and inspire digital success, I like to go through a sound process. That way any strategy is based on solid foundations, insight and not something that is just thought of on a whim.
These stages can be applied for a business requiring a complete digital overhaul or employed for a single digital channel, like social media or organic search.
The structure just works! And it is tried and tested to produce the desired results.
1. Objective
The starting point for any project begins with understanding your business. Where you are now, how things are going and what you want to achieve. Right up front it is essential to agree the objectives and targets needed to realise digital success creating the framework for future effort.
2. Audit
How well is your website performing? What is working well now? What can we do more of and what do we need to do less of? These are all questions the audit phase will look to answer. Insight from your historic results will provide the foundations for all the future work.
3. Audience
Why put your finger in the air and guess who your audience is and what they want from you? Conduct some simple, low cost research and establish this accurately. Getting cut-through in this cluttered channel comes from knowing everything you can about your customers and how to engage with them effectively.
4. Benchmark
Yes, believe it or not there will be other brands out there doing what you do! So let’s not reinvent the wheel or come up with ideas that just won’t cut it. If we review what your competitors are doing it will be possible to set the bar for what you need to do as a business to get digitally ahead.
5. Strategy
This is the stage where it is time to apply everything learned to date and come up with a great plan. Not just any plan, but one which focuses energies on quick wins and blending long term tactics with creative ideas to deliver the business objectives agreed at the start of the process.
6. Implement
So we have a great plan, now is the time to action it. We will work together to put new initiatives live, optimise current activities and generally get down to some good old fashioned hard work. Did we say digital was easy because in fact it does take a lot of man hours to get it right!
7. Measure
Now the results of our labour will start to come to fruition. Using performance data, we will be able to see in real time what is working and what is not. Optimisation in digital is one of its key attributes, allowing you to make changes along the way to get the results we set out too achieve.
8. Evolve
There is often no time to rest on your laurels in digital as there is a constant need to evolve. The plan created 6 months ago may still be relevant but the pace of change in this industry means there is probably more tactics, targeting options or activities we should be looking to incorporate and test.
Has this tickled your fancy and inspired you to get a little bit excited about digital?
If so, then another love of mine is coffee (and of course a little bit of cake!). Just get in contact via the form below and we’ll be in touch to arrange a meeting.
The Proof Is In The Digital Pudding
Along my career journey I have had the pleasure of working with many great individuals and clients alike. And here is just what a few of them say about my approach, work and results delivered…
